Have You Searched Yourself Online? Your potential clients will…will they find you?
SEO – Search Engine Optimization – Is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Four Ways To Improve Your SEO
- Update the content on your website regularly. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh! Update your photos, blog, add new heading tabs, or change out the video on your home page, etc. as often as you are able.
- Publish relevant content on your website and identify a keyword or phrase. Think about what your reader might be searching for “homes in Gearhart”, “First time home buyer”, etc. Whatever the topic, repeat the phrase several times.
- Have a link-worthy site. Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “First time home buyer” or “The home buying process” will improve your SEO rankings.
- Use alt tags. This goes beyond simply naming your photos when you save them, although this is extremely important and if you are not doing this you should! Alternative tagging is naming a photo or video inside a blog or on your webpage so when a person does a search your website will be found based on the search keywords. Kimberlee or Stefanie will be happy to show you how to tag your photos and videos on your website ~ just ask J