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Four Ways To Improve Your SEO
Have You Searched Yourself Online? Your potential clients will…will they find you?
SEO – Search Engine Optimization – Is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Four Ways To Improve Your SEO
- Update the content on your website regularly. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh! Update your photos, blog, add new heading tabs, or change out the video on your home page, etc. as often as you are able.
- Publish relevant content on your website and identify a keyword or phrase. Think about what your reader might be searching for “homes in Gearhart”, “First time home buyer”, etc. Whatever the topic, repeat the phrase several times.
- Have a link-worthy site. Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “First time home buyer” or “The home buying process” will improve your SEO rankings.
- Use alt tags. This goes beyond simply naming your photos when you save them, although this is extremely important and if you are not doing this you should! Alternative tagging is naming a photo or video inside a blog or on your webpage so when a person does a search your website will be found based on the search keywords. Kimberlee or Stefanie will be happy to show you how to tag your photos and videos on your website ~ just ask J
Little To No-Cost Ways To Market Yourself!
- BE MOBILE – Mobile traffic to websites now accounts for more than 30% of visits. Your website needs to be designed for all devices and screen sizes.
- Send Just Listed/Just Sold postcards – Windermere has a reimbursement plan which makes mailing postcards a low cost way to market yourself – Talk to Kimberlee and Stefanie.
- Video a past client testimonial sharing their experience doing business with you and post it to your website or social media.
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MAINTAIN YOUR WEBSITE! (and other social media sites) – Are the words “I don’t have time for that” coming to mind? Well they shouldn’t be! Your website is very important to your business. Keep in mind your website, as well as your social media accounts, are accessible 24/7/365. Kimberlee and Stefanie are available to give ideas to improve your website and draw a fresh client base…just ask
INVEST IN YOUR EXISTING CLIENTS! – 75% of a real estate agent’s business comes from referrals and word of mouth
Organizing People In Moxi Engage
Your People are your sphere of influence in Moxi WorksTM/Moxi EngageTM. People are automatically assigned to the Marketing zone of the Sales Flow upon the first upload of your database or when you enter a new person. However, there may be people in your database who don’t belong in the Sales Flow. You can move these people individually or in bulk into the Collaborator or Personal category. Continue Reading…
Entering Your GCI Goal
Entering Your GCI Goal in Moxi Engage for the First Time
To enter your GCI goal, follow the below steps:
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When signing into Moxi Engage for the first time you will be prompted to enter your GCI Goal (see below, circled in red).
- After entering your GCI goal, click on Start Using Moxi Works! (see above, indicated by the red arrow).
You have now set your GCI Goal.
It is possible that you may have already completed this step and need to edit your GCI Goal, please review the Help Doc/Video “Updating Your GCI Goal”.
Importing Your Contacts into Microsoft Exchange
When migrating from one email provider to another, make sure you preserve your contacts.
NOTE: Microsoft Exchange only allows CSV files. Continue Reading
What is Moxi Works/Moxi Engage?
Moxi Engage is a productivity system designed to help real estate agents manage their business more efficiently. Organized around the people in your sphere, it provides the tools and insights to help manage your customers from first contact to closed transaction, and beyond. Continue Reading…
Are You Coachable?
(Which of these are true and to what extent?)
2. When I'm given feedback/ criticism, I think about it for a few moments before responding rather than immediately defending a position or action. (If you don't, you're likely not giving it real consideration.)
3. When I'm given feedback/ criticism, I ask questions about it in order to try to better understand it. (A good sign.)
4. I feel my work's purpose is to serve my (external and internal) customers. (“You're gonna have to serve somebody.” – Bob Dylan)
5. Over the last year, I've changed/ revised my position/ approach to something because of the advice of another individual. (Is it reasonable to go through an entire year without revising a position/ approach to something and still feel you're open to development?)
6. My manager invests time in my professional development. (If s/he doesn't, it might be because of a perception that you're not interested in your professional development and over time … you've been labeled uncoachable … scary).
There's no cute rating scale here. These questions are simply meant to raise personal awareness (when answered objectively and truthfully).
